Pista Aflatoon
The legendary house signature — slow-cooked semolina, mawa, ghee, saffron and pistachio. Cut warm. Served with pride.
House icon · since 1926
Estd. Bombay · 1926 · Three Generations
A century of heritage.
A century of heritage.
In every single bite.
From a modest sweet shop outside a Bombay mosque to branches across India and the GCC — we still hand-make every Aflatoon, Jalebi and Halwa from the original 1926 family recipes.
★ 4.3 · 673+ reviews
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12 branches · 3 countries
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Open daily 11 AM – 11 PM
Our Legacy
Three generations.
Three generations.
One unchanged recipe book.
It began in 1926, when Sulemanbhai — a young bakery assistant from Poona — opened a tiny sweet shop outside a mosque in Bombay. His son Abdul Gafoor guarded the family formulas through partition, prosperity and change.
Today the third generation carries that legacy across India and the GCC — branches across three countries, but the same brass karahis, the same slow-cooked mawa, the same hands-on technique that made the name a household word.
See the timeline ↓- 1926Sulemanbhai opens the first sweet shop in Bombay.
- 1950sAbdul Gafoor preserves and codifies the family recipes.
- 1980s–2000sExpansion across Mumbai, Pune and Bhiwandi.
- 2018First UAE branch opens in Bur Dubai (Meena Bazaar).
- 2022The UAE footprint grows beyond the Bur Dubai flagship.
- 2026GCC expansion — Riyadh & Madinah outlets coming soon.
The ones we’re famous for.
A handful of dishes have travelled with the brand for nearly a century. These are the must-try.
Mawa Jalebi
Crisp on the outside, dense and milky inside — soaked in fragrant cardamom-saffron syrup. Best within the hour.
Made fresh through the day
Malpua & Rabdi
Pillowy fried discs in chilled, reduced rabdi — a Bombay-style ritual every Eid, Diwali and feast night.
House classic
Dry Fruit Halwa
Walnut, fig and almond, simmered low with pure ghee until glossy. A winter favourite, available year-round.
Akhrot · Anjeer · Gajar · Dudhi
Seekh & Tikka
Char-grilled chicken malai tikka, mutton seekh kabab and paneer tikka — straight off the smouldering tandoor.
Tandoor specialities
Mutton Khichra
The eight-hour Bohra-style khichra — cracked wheat, lentils and slow-cooked mutton, finished with fried onions.
Weekend specialityFrom the karahi to your table.
Tap a category to expand. Live menu and pricing on Talabat, Noon Food, Zomato and EatEasy.
Mithai · Sweets
Halwa
Bakery
Tikka & Kabab
Curries
Rice & Khichra
Pav & Snacks
Now Live · Every Day at 4 PM
Panipuri Competition
AED 10 and you eat as much panipuri as you can — no limit, no timer. AED 1,000 cash to the highest count each month. Running at our Bur Dubai flagship, Meena Bazaar — just walk in, no booking needed.
AED 10eat unlimited
AED 1,000Monthly prize
4 PMonwards, every day
📍
Where? Bur Dubai — Meena Bazaar, Al Fahidi.
🕐
When? Every day from 4 PM — until the day’s panipuris run out (usually around 10 PM). Come early to be sure of a plate.
How to enter — 5 steps
- Walk in any day after 4 PM. No booking, no sign-up. Bring your Emirates ID or passport — you must be 18+.
- Pay AED 10 at the counter (cash or card). That is all you pay — you then eat as many panipuris as you can, with no time limit. Take as long as you like at the counter.
- Eat in front of our staff. A team member counts your panipuris and logs them on the branch scoreboard — the count only counts if staff are watching.
- Film your own attempt so the number you eat is clearly visible on camera.
- Post it publicly on Instagram, tag @sulemanusmanmithaiwala and add us as a Collaborator. Without the tag and collab, the attempt doesn’t count.
✓ Come back and try again any day that month
✓ No time limit — eat at your own pace
✓ AED 1,000 cash prize every month
✓ Winner announced on Instagram, 1st–3rd of the next month
✓ Prize paid in cash at Bur Dubai on showing original ID
Watch live contestants
Real attempts from real walk-in customers. Post yours and tag @sulemanusmanmithaiwala.
One family. One taste.
Across the UAE, India and — soon — Saudi Arabia.
United Arab Emirates Live
Bur Dubai · FlagshipMeena Bazaar, Al Fahidi11 AM – 11 PM
Business BayDubai — address to be announcedOpening soon
Our Sharjah branch at Muwaileh Commercial is temporarily closed. Everything below is served from our Bur Dubai flagship.
India Live
Saudi Arabia Coming Soon
RiyadhGCC flagship · planned
MadinahPilgrim-season outlet
Order
Have it delivered.
Live menu and pricing on every major UAE platform — or message us directly on WhatsApp.
More than a sweet shop —
a 100-year brand you can own a piece of.
Enjoyed the food, the Cup, the buzz? That same demand is a business. We’re inviting serious investors and franchise partners to grow with a name people have trusted since 1926.
1926Founded
12Branches
3Countries
4.3★673+ reviews
100%Family-run
A name that sells itself
A century of trust means instant credibility — no years spent building a brand from zero.
Everyday, festival-proof demand
Sweets, mithai and food are daily-purchase, gifting and celebration staples — resilient through any market.
A model proven across cities
Branches across three countries run on the same recipes, supply chain and playbook.
You invest, we operate
Our kitchens, our trained team, our suppliers. Choose to own a branch, co-invest, or franchise.
Tickets from modest entry levels to full master-franchise. Every enquiry is confidential.
A Legacy of Taste & Trust · Since 1926
Start your own brand in Dubai — without any investment.
Use our 100-year-old kitchens, trained staff and tested infrastructure to launch your own F&B brand. We carry the operational weight — you build your dream. We’re also open to crowd-funded investors and franchisees for Suleman Usman Mithaiwala branches across UAE, KSA and India.
- Our KitchensFully equipped, food-licence-ready
- Our StaffTrained chefs, runners, cleaners
- Our InfrastructurePOS, delivery integrations, suppliers
- UAE · India · SaudiPick your market — we’re already there
✓ All Support Provided
✓ Daily Income
Limited Slots · First Come, First Served